Colorado Technical University

To CEO chicken dish is Korea s best kept secret

Summary: First experiences in life are always memorable and exciting even for an experienced businessman like Markus Kepka who recently visited Seoul from Germany after becoming chief executive of Fissler Global in January During his short but busy trip Kepka took some time for this series to learn how to cook his favorite Korean food jjimdak marinated chicken pieces with vegetables broiled in soy sauce It was the first time he d ever made it himself As Kepka stood in front of the open kitchen of the Grand InterContinental Seoul hotel s Marco Polo restaurant waiting for the hotel s chef Chung Yoo seung to arrive to assist him he seemed thrilled to discover something new while at the same time nervous about his first try I like jjimdak because it is seasoned with a combination of spicy and sweet sauce and healthy vegetables he said while arranging and cutting the necessary vegetables It s similar to one of the popular family dishes in Germany boiled chicken with potatoes which I enjoy making and eating Chef Chung arrived and Kepka began cleaning and washing pieces of chicken removing the fat He followed Chung s lead pouring water into a big pot and quickly boiling the chicken pieces before moving them to another pot adding seasoning made with soy sauce minced garlic ginger and sesame oil Kepka seemed to have a natural culinary talent In fact cooking is nothing new for this CEO It s a hobby he enjoys despite his busy schedule and of course it s also related to his job as head of a kitchenware company I cook for my family twice or three times a week Cooking for someone is an open expression of love and adoration he said Also cooking especially using Fissler products such as the pressure cooker helps me read consumers minds and judge our products from their viewpoints In between cooking and listening to the chef s explanations Kepka noted some similarities between the chicken dish and his company Jjimdak is one of Korea s traditional dishes that help preserve the history of Korean food he said adding that Fissler also has a long history founded in 1845 Also both jjimdak and Fissler support and create a healthy cuisine culture Kepka added explaining that jjimdak uses a wealth of healthy organic vegetables just as his company promotes a healthy cuisine culture around the world Fissler Korea regularly provides cooking classes to children and housewives and develops recipes for healthy food using its products as part of this marketing program Kepka however noted a difference too one related to a challenge in the globalization of Korean food Fissler is a global corporation that produces products endeared by housewives around the world while the Korean jjimdak dish has yet to be popularized globally like bulgogi and kimchi he said It s hard to find good Korean food outside of Korea In Germany there are some Korean restaurants but they are mainly visited by Koreans and not by Germans Kepka said he had always wondered why this was because as a businessman traveling often he often eats a variety of international cuisines including Indian Chinese and Japanese but not Korean I guess it s a question of the right marketing he analyzed For my personal taste I like Korean food very much and I m sure many other foreigners feel the same way It s full of fresh vegetables and very good meat and involves various cooking methods you can steam fry and bake which are a perfect combination If he were to market Korean food Kepka said he would go over to Europe his home base and introduce 15 to 20 Korean food recipes with the ingredients adjusted to suit European tastes and of course what s available in European markets I would promote marketing activities and make known the quality of the recipes and deliver them to non Korean restaurant owners so that they are able to create their own Korean food he suggested slipping in a plug for his company s pressure cooker which he said would cook all the ingredients while preserving their full nutritive value By standardizing and simplifying Korean recipes foreign chefs and also foreign families in general could easily pick them up he said If Korean food is promoted step by step the opportunities are there the CEO said Jjimdak in particular can be a global food Kepka said The dish is not pungent and yet it s rich in taste endearing itself to everyone Above all the recipe is so simple that people can cook it at home He then turned to the pressure cooker that was cooking jjimdak to see if his first Korean culinary creation was ready for tasting Markus Kepka President and CEO Fissler Global Studied economics and business administration at the University of Cologne Worked as executive director of marketing and international sales Dr August Oetker International Worked as head of international subsidiaries Leifheit AG By Lee Eun joo angie joongang co kr Copyrights ⓒ JoongangIlbo Joins com All rights reserved First experiences in life are always memorable and exciting even for an experienced businessman like Markus Kepka who recently visited Seoul from Germany after becoming chief executive of Fissler Global in January During his short but busy trip Kepka took some time for this series to learn how to cook his favorite Korean food jjimdak marinated chicken pieces with vegetables broiled in soy sauce It was the first time he d ever made it himself As Kepka stood in front of the open kitchen of the Grand InterContinental Seoul hotel s Marco Polo restaurant waiting for the hotel s chef Chung Yoo seung to arrive to assist him he seemed thrilled to discover something new while at the same time nervous about his first try I like jjimdak because it is seasoned with a combination of spicy and sweet sauce and healthy vegetables he said while arranging and cutting the necessary vegetables It s similar to one of the popular family dishes in Germany boiled chicken with potatoes which I enjoy making and eating Chef Chung arrived and Kepka began cleaning and washing pieces of chicken removing the fat He followed Chung s lead pouring water into a big pot and quickly boiling the chicken pieces before moving them to another pot adding seasoning made with soy sauce minced garlic ginger and sesame oil Kepka seemed to have a natural culinary talent In fact cooking is nothing new for this CEO It s a hobby he enjoys despite his busy schedule and of course it s also related to his job as head of a kitchenware company I cook for my family twice or three times a week Cooking for someone is an open expression of love and adoration he said Also cooking especially using Fissler products such as the pressure cooker helps me read consumers minds and judge our products from their viewpoints In between cooking and listening to the chef s explanations Kepka noted some similarities between the chicken dish and his company Jjimdak is one of Korea s traditional dishes that help preserve the history of Korean food he said adding that Fissler also has a long history founded in 1845 Also both jjimdak and Fissler support and create a healthy cuisine culture Kepka added explaining that jjimdak uses a wealth of healthy organic vegetables just as his company promotes a healthy cuisine culture around the world Fissler Korea regularly provides cooking classes to children and housewives and develops recipes for healthy food using its products as part of this marketing program Kepka however noted a difference too one related to a challenge in the globalization of Korean food Fissler is a global corporation that produces products endeared by housewives around the world while the Korean jjimdak dish has yet to be popularized globally like bulgogi and kimchi he said It s hard to find good Korean food outside of Korea In Germany there are some Korean restaurants but they are mainly visited by Koreans and not by Germans Kepka said he had always wondered why this was because as a businessman traveling often he often eats a variety of international cuisines including Indian Chinese and Japanese but not Korean I guess it s a question of the right marketing he analyzed For my personal taste I like Korean food very much and I m sure many other foreigners feel the same way It s full of fresh vegetables and very good meat and involves various cooking methods you can steam fry and bake which are a perfect combination If he were to market Korean food Kepka said he would go over to Europe his home base and introduce 15 to 20 Korean food recipes with the ingredients adjusted to suit European tastes and of course what s available in European markets I would promote marketing activities and make known the quality of the recipes and deliver them to non Korean restaurant owners so that they are able to create their own Korean food he suggested slipping in a plug for his company s pressure cooker which he said would cook all the ingredients while preserving their full nutritive value By standardizing and simplifying Korean recipes foreign chefs and also foreign families in general could easily pick them up he said If Korean food is promoted step by step the opportunities are there the CEO said Jjimdak in particular can be a global food Kepka said The dish is not pungent and yet it s rich in taste endearing itself to everyone Above all the recipe is so simple that people can cook it at home He then turned to the pressure cooker that was cooking jjimdak to see if his first Korean culinary creation was ready for tasting Markus Kepka President and CEO Fissler Global Studied economics and business administration at the University of Cologne Worked as executive director of marketing and international sales Dr August Oetker International Worked as head of international subsidiaries Leifheit AG By Lee Eun joo angie joongang co kr Copyrights ⓒ JoongangIlbo Joins com All rights reserved

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