Colorado Technical University

What colors (for business)denote international,efficient, transformational, trustworthy and inovative?

I am starting an international business and training company, and we are working on the logo.

Public Comments

1. Dark blue or deep navy blue is the color of success in corporations. Avoid browns (used in services such as cleaning); reds (used in restaurants. Go to the finance channels and take a good look at the CEOs of big businesses who are interviewed - all wear blue.... from Europe, India, China, America. Also - be sure to get a good book (or google!) on the customs and traditions of the countries that you will be doing business in. That will give you a HUGE head start! Many Americans stumble in this area and lose potential customers because they did not take the time to learn local customs about greetings, gift-giving and even business practices. If you are advertising in those countries, be sure to check the local meaning of the words that you'll be using. One US car maker that was advertising in Mexico years ago picked a name for an automobile that meant "bad luck" in Mexican!